SMARTER STORYTELLING
how success happens
"Our team thought the session was fantastic!
Actually said it was one of the best, most relevant trainings they’ve ever been to."
Ronda Slaven, V.P. Synchrony Corp.
David Intrator
A STORYTELLING COURSE LIKE NONE OTHER
Taught from a practitioner's perspective
Smarter Storytelling is a one-of-a-kind course: Nearly 3 1/2 hours of engaging and substantive instruction with exercises, all informed by the real-word insights and experience of professional creatives, marketers and storytellers who need to generate effective stories on a daily basis.
No other course approaches business and brand storytelling from such a practical perspective.
And, in so doing, Smarter Storytelling provides you with the concepts and tools you need to give your stories coherence, direction and emotional power.
Learn the proven principles of effective storytelling in all media
Today you need to be able to tell a story across all media.
No other course goes so deeply into the underlying principles that define stories told not only in words, but in everything from video to photography, graphic design to PowerPoint.
Master the power of Story Idea and Structure
No other course goes so deeply into Story Idea and Structure, the all-important concepts that make a story powerful, memorable and, most important, emotional.
See countless examples of storytelling in action
Once again, this is a practical course. All concepts are supported by numerous real-world examples from literature, movies, advertising and more.
Acquire a powerful creative problem-solving method
Smarter Storytelling teaches you not only the what of storytelling, but the how. You'll be introduced to the Make a Mess/Clean Up Your Mess™ Creative Method to help you generate ideas and craft your stories.
Learn to present your stories authentically and strategically
Smarter Storytelling will teach you how to overcome the Intent/Impact Gap, develop a presentation strategy and deliver your stories with power and authenticity.
Above all, advance your career, grow your business
and be more influential
Smarter Storytelling may be one of the most important courses you ever take. It covers concepts and skills that apply to every aspect of contemporary business and you'll benefit from what you learn far into the future.
And you can customize the course to meet your company's particular needs
We not only offer enterprise discounts, but can also create chapters and modules to address any specific storytelling needs your company might face.
Chapter1: You Are A Storyteller (With Exercise)
Chapter2: You Are A Story Receiver (With Exercise)
Chapter 3: Things Were Going Well
FREE PREVIEWChapter 4: But Then Everything Collapsed
Chapter 5: Changing My Story Changed My Life (With Exercise)
Chapter 6: We're Wired To Tell Stories
Chapter 7: Stories Make Sense Of The World And Give Meaning
Chapter 8: We’ve Been Telling Stories Forever, In All Media (With Exercise)
Chapter 9: What The Masters Say About Storytelling
Chapter 10: Idea And Structure
Chapter 11: Either You Have One Idea Or You Have No Idea (With Exercise)
Chapter 12: What Exactly Is A Story Idea?
Chapter 13: Structures Provide Movement, Direction And Drama
Chapter 14: The Shapes of Stories (With Exercise)
Chapter 15: Idea And Structure Are What Make Stories Powerful And Emotional
Chapter 16: Storytelling In Humpty Dumpty
FREE PREVIEWChapter 17: Storytelling in Hemingway’s 6-Word Masterpiece
Chapter 18: Storytelling in Cinematography, Photography And Painting (With Exercise)
Chapter 19: Storytelling in Websites, Architecture, Music And More
Chapter 20: Hamburger Structure With Examples (Plus Exercise)
Chapter 21: Joke Structure With Examples
Chapter 22: Funnel and Process Structure With Examples (Plus Exercise)
Chapter 23: Thread Structure With Examples (Plus Exercise)
Chapter 24: Three-Act Structure Basics
Chapter 25: Three-Act Structure Examples (Plus Exercise)
Chapter 26: A Big Important Exercise
BIG_IMPORTANT_EXERCISE_WORKBOOK
Chapter 27: Heros, Desires, Obstacles and Plots in Business Storytelling
Chapter 28: The Thinking Is In The Doing
FREE PREVIEWChapter 29: The Make A Mess/Clean Up Your Mess™ Creative Method
Chapter 30: Limits Set You Free
MAKE_A_MESS_STORYTELLING_EXERCISE_WORKBOOK
Chapter 31: Obstacles to Effective and Authentic Presentation
Chapter 32: Overcoming The Obstacles and Being In The Moment (With Exercise)
Presenting Your Story Quiz
Chapter 33: The Power Of Fundamental Concepts
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$99.99
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