Harvard University | Madison Avenue
About the instructor
Harvard-educated David Intrator has helped companies like IBM, Chase, BMW, Fidelity, Unilever and others tell their stories in a clear and compelling way. He's worked both on the creative and strategic sides of the marketing communications business in the U.S. and around the world.
Moreover, he brings real-world professional experience, insight and skill, having crafted sales-generating stories in all media, both traditional and digital.
And what he knows has been sought out by universities like NYU and Johns Hopkins, along with organizations including Red Bull, Papa John's and the U.S. Navy.
All in all, David Intrator offers a unique and wide-ranging perspective on storytelling that will help you thrive in a world where the success you achieve is increasingly dependent on the story you tell.
You can reach David Intrator here.
A Storytelling Course Like No Other.
Taught from a practitioner's perspective.
Smarter Storytelling is a one-of-a-kind course: Nearly 3 1/2 hours of engaging and substantive instruction with exercises, all informed by the real-word insights and experience of professional creatives, marketers and storytellers who need to generate effective stories on a daily basis.
No other course approaches business and brand storytelling from such a practical perspective.
And, in so doing, Smarter Storytelling provides you with the concepts and tools you need to give your stories coherence, direction and emotional power in today's world.
You’ll learn the proven principles of effective storytelling in all media.
Today you need to be able to tell a story across all media.
No other course goes so deeply into the underlying principles that define stories told not only in words, but in everything from video to photography, graphic design to PowerPoint.
You’ll master the power of Story Idea and Structure.
No other course goes so deeply into Story Idea and Structure, the all-important concepts that make a story powerful, memorable and, most important, emotional.
You'll see countless examples of storytelling in action.
Once again, this is a practical course. All concepts are supported by numerous real-world examples from literature, movies, advertising and more.
You'll learn a powerful creative problem-solving method.
Smarter Storytelling teaches you not only the what of storytelling, but the how. You'll be introduced to the Make a Mess/Clean Up Your Mess™ Creative Method to help you generate ideas and craft your stories.
You'll learn to present your stories effectively and authentically.
Smarter Storytelling will teach you how to overcome the Intent/Impact Gap, develop a presentation strategy and deliver your stories with power and authenticity.
Above all, you'll learn how to advance your career, grow your business and be more influential.
Smarter Storytelling may be one of the most important courses you ever take. It covers concepts and skills that apply to every aspect of contemporary business and you'll benefit from what you learn far into the future.
Plus you can customize the course to meet your company's particular needs.
We not only offer enterprise discouts, but can also create chapters and modules to address any specific storytelling needs your company might face.
- Chapter 20: Hamburger Structure With Examples (Plus Exercise)
- Chapter 21: Joke Structure With Examples
- Chapter 22: Funnel and Process Structure With Examples (Plus Exercise)
- Chapter 23: Thread Structure With Examples (Plus Exercise)
- Chapter 24: Three-Act Structure Basics
- Chapter 25: Three-Act Structure Examples (Plus Exercise)