"Our team thought the session was fantastic!
Actually said it was one of the best, most relevant trainings they’ve ever been to."

Ronda Slaven, V.P. Synchrony Corp.


David Intrator

David  Intrator offers a wealth of real-world storytelling experience. Harvard educated and Madison Avenue trained, he's worked on both the creative and strategic sides of the communications business in the U.S and abroad. Over the years he's helped companies like IBM, Chase, BMW, Fidelity, Unilever and others tell their stories in a clear and compelling way. Across all media.  And David Intrator continues to tell the stories of the world’s top brands through his New York based strategic and creative consultancy, Smarter Storytelling. Not surprisingly, what he knows has been sought out by universities like NYU and Johns Hopkins, along with organizations including Red Bull, Papa John's and the U.S. Navy. All in all, David Intrator offers a unique and wide-ranging perspective on storytelling that will help you thrive in a world where success is increasingly dependent on the story you tell.


Taught from a practitioner's perspective

Smarter Storytelling is a one-of-a-kind course: Nearly 3 1/2 hours of engaging and substantive instruction with exercises, all informed by the real-word insights and experience of professional creatives, marketers and storytellers who need to generate effective stories on a daily basis.

No other course approaches business and brand storytelling from such a practical perspective.

And, in so doing, Smarter Storytelling provides you with the concepts and tools you need to give your stories coherence, direction and emotional power.

Learn the proven principles of effective storytelling in all media


Today you need to be able to tell a story across all media.

No other course goes so deeply into the underlying principles that define stories told not only in words, but in everything from video to photography, graphic design to PowerPoint.

Master the power of Story Idea and Structure

No other course goes so deeply into Story Idea and Structure, the all-important concepts that make a story powerful, memorable and, most important, emotional.

See countless examples of storytelling in action

Once again, this is a practical course. All concepts are supported by numerous real-world examples from literature, movies, advertising and more.

Acquire a powerful creative problem-solving method

Smarter Storytelling teaches you not only the what of storytelling, but the how. You'll be introduced to the Make a Mess/Clean Up Your Mess™ Creative Method to help you generate ideas and craft your stories.

Learn to present your stories authentically and strategically

Smarter Storytelling will teach you how to overcome the Intent/Impact Gap, develop a presentation strategy and deliver your stories with power and authenticity.

Above all, advance your career, grow your business
and be more influential

Smarter Storytelling may be one of the most important courses you ever take. It covers concepts and skills that apply to every aspect of contemporary business and you'll benefit from what you learn far into the future.

And you can customize the course to meet your company's particular needs

We not only offer enterprise discounts, but can also create chapters and modules to address any specific storytelling needs your company might face.

Contact us to learn more. 

Course curriculum

  • 1

    I: Stories Are Everywhere

    • Chapter1: You Are A Storyteller (With Exercise)

    • Chapter2: You Are A Story Receiver (With Exercise)

  • 2

    II: My Story

  • 3

    III: The Function Of Stories

    • Chapter 6: We're Wired To Tell Stories

    • Chapter 7: Stories Make Sense Of The World And Give Meaning

    • Chapter 8: We’ve Been Telling Stories Forever, In All Media (With Exercise)

  • 4

    IV: What Is A Story?

    • Chapter 9: What The Masters Say About Storytelling

    • Chapter 10: Idea And Structure

  • 5

    V: The Importance Of A Unifying Idea

    • Chapter 11: Either You Have One Idea Or You Have No Idea (With Exercise)

    • Chapter 12: What Exactly Is A Story Idea?

  • 6

    VI: The Importance Of A Supporting Structure

    • Chapter 13: Structures Provide Movement, Direction And Drama

    • Chapter 14: The Shapes of Stories (With Exercise)

  • 7

    VII: Sidebar - Authenticity Is Not Enough

    • Chapter 15: Idea And Structure Are What Make Stories Powerful And Emotional

  • 8

    VIII: Story Ideas And Structures In The Real World

  • 9

    IX: Useful And Powerful Story Structures

    • Chapter 20: Hamburger Structure With Examples (Plus Exercise)

    • Chapter 21: Joke Structure With Examples

    • Chapter 22: Funnel and Process Structure With Examples (Plus Exercise)

    • Chapter 23: Thread Structure With Examples (Plus Exercise)

    • Chapter 24: Three-Act Structure Basics

    • Chapter 25: Three-Act Structure Examples (Plus Exercise)

  • 10

    X: A Big And Important Exercise

    • Chapter 26: A Big Important Exercise


  • 11

    XI: What Does This All Have To Do With Business Storytelling?

    • Chapter 27: Heros, Desires, Obstacles and Plots in Business Storytelling

  • 12

    XII: Creating Your Story

  • 13

    XIII: Presenting Your Story

    • Chapter 31: Obstacles to Effective and Authentic Presentation

    • Chapter 32: Overcoming The Obstacles and Being In The Moment (With Exercise)

    • Presenting Your Story Quiz

  • 14

    XIV: Summing It All Up

    • Chapter 33: The Power Of Fundamental Concepts


One-Time Payment/Unlimited Access